Renovating - How to get a perfect design concept for your Renovation

What do I mean by design concept? A design concept is the framework behind all your design decisions. It is how you want your space to FEEL at the end or it can be a very specific aesthetic you are wanting to embody. For instance, you may like a calm, serene, airy space that reminds you of the west coast beach. A popular design style here in Victoria, Canada.